Maserati Strikes with the Ghibli Touting ‘Affordable’ Luxury

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We’ve come to expect a certain variety of commercials during the Super Bowl from the likes of Budweiser, Dodge trucks, Coke/Pepsi and snacks like Doritos. Imagine our collective shock when one of the first commercials out of the gate was for luxury automotive brand Maserati — a brand known to carry a price tag of over $100,000 for its cars.

There is a method to this madness though. Maserati’s movie trailer-esque ad features the new Ghibli sports sedan (pronounced gib-lee and named after a North African windstorm). It’s the least expensive of the brand’s lineup — starting at $66,900. Officials say the ad was meant to show the North American market that the Ghibli encompasses “hard work, dedication, and an element of surprise.” Watch the commercial, below.

Pomp and circumstance aside, how does the Ghibli stack up? The base Ghibli does 0 to 60 in 5.5 seconds and can reach 165 mph at top speed, thanks to a 3.0 liter Twin-Turbo V6 producing 345 horsepower.

According to Daily Finance, the Ghibli will compete with the BMW 5-series and the Mercedes E-Class — though the point of entry to owning one of those is about $15K less.

But Maserati’s first foray into this market was well planned and executed. And in the car itself, they’ve produced a contender here, in terms of luxury styling and performance.

The company wants to sell 10,000-12,000 Ghiblis this year. And I won’t be complaining. I’d love to see a few more Maseratis on the road.

Photo Credit: Car & Driver

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